Background
Marco Schleicher

Marco Schleicher

Digital Leader & AI Technologist

Orchestrating Teams Connecting Technologies Realizing Visions

About Me

I bridge business and technology, speak both languages fluently, and lead teams to measurable success – from strategic vision to technical implementation.
My focus is on market-ready and scalable innovations.

With 20+ years of experience in implementing digital innovation projects, I recognize challenges and opportunities early – and develop effective solutions.

For 10 years, I have been intensively involved with AI technologies, particularly in the field of visual AI (Computer Vision). I develop advanced systems for detecting, tracking, and analyzing objects in video signals.

In close collaboration with international major clients such as UEFA, FIFA, Telekom, Deutsche Post, DFB, and DFL, I develop core technologies for intelligent signal processing, scalable platform infrastructures, and autonomous system solutions.

Technical Skills

AI/ML Development Computer Vision Video Processing Cloud & Edge Architecture IoT & Autonomous Systems Real-Time Signal Processing Software Engineering

Soft Skills

Strategic Leadership Innovation Management Stakeholder Communication Team Orchestration Entrepreneurial Thinking Change Management Crisis Management

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Selected Projects

FIFA World Cup 2022

FIFA World Cup 2022™

Technical leadership of World Cup production for MagentaTV with 700+ employees.

25M Viewers UHD-HDR 5.1
PANOCAM ONE

PANOCAM ONE

Multi-patented AI camera system with 180° panorama and integrated graphics engine.

IoT & M2M AI-Edge Device
UEFA EURO 2024

UEFA EURO 2024™

Technical responsibility for live broadcasts of all mobile UEFA news teams.

TV-News 5G Ecosystem
AI Robotic-CTRL

AI ROBOTIC-CTRL

AI-supported camera and motor control through intelligent tracking modes.

25Hz AI-Tracking GPU-Accelerated
Sports Tracker

AI Sports Tracking

AI-powered player analysis with automatic Player-ID and team assignment.

180° Analysis Multi-Object Tracking
AI Support Agents

AI Support Agents

Integrated multi-agent system for project management with RAG support and hybrid AI architecture.

AI-Agents 100% Compliance
local-llm

Local LLM + RAG

Compliance-compliant enterprise AI with local LLM and document-based knowledge.

GDPR Compliant On-Premise
OTT-Platform

OTT Ecosystem

In-house streaming solution for 400+ live productions per weekend.

400+ Streams Scalable
5G-Slicing

5G Network Slicing

Pioneering 5G technology for guaranteed broadcast quality in sold-out stadiums.

Highly Available Broadcast-Ready

My Career

Responsible for all innovation and transformation processes across all subsidiaries of the AG within the corporate group, with a focus on automation through artificial intelligence.

Career Stations:
  • Jan 2024 - Present: Senior Vice President Innovation - SPORTTOTAL AG
  • Jan 2020 - Dec 2023: Managing Director - SPORTTOTAL TECHNOLOGY GmbH
  • Oct 2018 - Dec 2019: Vice President Venues - SPORTTOTAL VENUES GmbH
  • Jan 2016 - Sep 2018: Head of Innovation - SPORTTOTAL VENUES GmbH

Milestones:
  • 2024: EURO24 - UEFA Broadcast Contribution Service
    Technical overall responsibility for live broadcasts of all mobile UEFA news teams throughout Germany
  • 2022: FIFA World Cup™ - Broadcast Production for MagentaTV
    As technical overall director, responsible for the complete TV production of the FIFA World Cup 2022 for MagentaTV – including setup and parallel operation of three UHD-HDR channels, an innovative XR/AR studio, the entire signal chain to and from Qatar, and daily live production of all 64 games with a 700-person team
  • 2022: Technical responsibility FORTY10 / MagentaTV Mediahouse
  • 2022: In-house playout for operation of TV channels, TV studios and OTT platforms
  • 2021: Set up TV channel #DABEI / MagentaTV
  • 2020: Developed autonomous AI camera
  • 2019: Full-Remote TV Production System Volleyball Bundesliga (Men/Women)

More Innovations:
  • AI-based Personalized TV Commercial Production
  • CleanFeed Overlay Web Video Player
  • AI Volumetric Video – 3D and Metadata Extraction from Live Video
  • 5G Campus Network Live TV Production with Multi-Camera Setup

Foundation and successful exit of an innovative media technology company focused on live streaming and broadcast production.

Company Development:
  • Proprietary streaming technology for live events
  • Clients: Red Bull, Sky, ARD, Telekom, Vodafone, ADAC
  • Production of German Touring Car Championship (DTM) for Bild.de
  • Live streaming of concerts (including Depeche Mode)

Exit & Integration:
  • December 2016: Sale to TV production company _wige
  • Continuation as streaming unit at SPORTTOTAL
  • Production of special formats for web streaming
  • Years of broadcasting the Volleyball Bundesliga, Fußball-Regionalliga, 24h Race ...

Built the 3D Motion Graphics Unit and developed studio technologies for Formula 1 and Bundesliga live productions.

Technical Innovations:
  • Development of live production systems for sports broadcasts
  • Programming special software for studio live technology
  • Deployment for all Formula 1 and Bundesliga broadcasts
  • Building Sky's own 3D Motion Graphics Unit

Awards:
  • Promax BDA Award New York
  • Eyes and Ears Europe
  • Nomination for German Design Award

Multimedia Arts studies with focus on programming, design, and management.

Study Contents:
  • Programming various media formats
  • Design fundamentals and creative conception
  • Management and project leadership
  • Internship at Premiere Television (later Sky Deutschland)

Patents & Innovations

Granted European Patents

EP39 337 39
Granted

ENHANCED SPORTS CODEC

Codec for Broadcasting Sports Events - Specially developed codec for optimized transmission of sports events with minimal latency and maximum image quality.

Video Encoding Clean & Dirty Feed Low Latency
EP40 068 22
Granted

PROJECTION METHOD

Creating a panoramic map to capture a scene with multiple cameras - Innovative method for creating seamless panoramic views from multiple camera sources.

Image Matrix Virtual Panorama Computer Vision

European Patents Pending

EP24 221 819.6
Pending

Panorama Map with Dynamic Combination Area

Dynamic overlap areas for camera arrays for optimal image composition.

Dynamic Stitching AI Optimization
EP24 221 820.4
Pending

Panorama Map with Meta Information

Integration of individually assigned meta-information in panoramic recordings.

Metadata Smart Mapping
EP21 182 682.1
Pending

AUTOMATIC ANALYSIS BY AI

Method and system for automatic analysis of sports events - AI-based real-time analysis of sporting events.

AI/ML Sports Analytics Real-Time
EP21 210 577.9
Pending

RENDERER

Providing an image from a virtual camera based on combined capture - Virtual camera perspectives from multi-camera setups.

Image Stitching Virtual Camera 3D Rendering
EP21 188 414.3
Pending

PANORAMIC CAMERA

Sporttotal PanoCam ONE - Revolutionary autonomous camera system with integrated AI.

IOT Hardware Edge AI Autonomous
EP22 192 182.8
Pending

VIBRATION COMPENSATION

Technical method and system for compensating vibrations - Innovative vibration compensation for stable recordings.

Stabilization Signal Processing